vadanti tat tattva-vidas
tattvam yaj jïänam advayam
bhagavän iti sabdyate
“Learned transcendentalists who know the Absolute Truth call this nondual substance Brahman, Paramätmä, or Bhagavän.” The feature of the Supreme Personality is the ultimate realization of God. He has all six opulences in full: He is the strongest, the richest, the most beautiful, the most famous, the wisest, and the most renounced.
Father Emmanuel: Yes, I agree.
Srila Prabhupäda: Because God is absolute, His name, His form, and His qualities are also absolute, and they are nondifferent from Him. Therefore to chant God’s holy name means to associate directly with Him. When one associates with God, one acquires godly qualities, and when one is completely purified, one becomes an associate of the Supreme Lord.
Father Emmanuel: But our understanding of the name of God is limited...